Daniel Lyons – Being Fake Steve Jobs

Complete video at: http://fora.tv/2007/11/04/Daniel_Lyons_aka_Fake_Steve_Jobs

Daniel Lyons, aka Fake Steve Jobs, discusses the origins of his satirical alter ego.

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Daniel Lyons, aka Fake Steve Jobs, talks about his book Options and blog “The Secret Diary of Steve Jobs” written by his alter ego.

The New York Times recently outed Forbes reporter Dan Lyons as Fake Steve Jobs. Who is Fake Steve Jobs, you ask? He’s the guy who started the blog “The Secret Diary of Steve Jobs”, which has been the subject of water cooler talk from Silicon Valley to Washington DC for the past year. But Lyons is also a fiction writer who has gotten the papal blessing (i.e., a best young novelist nod) from Granta, and in his new book OPTION$ he uses the persons and voice that he created on the blog to bring us into a world where an iPod-loving, T’ai Chi-practicing, Reed College dropout who just happens to be the CEO of a Fortune 500 company gets a little, you know, creative when it comes to “dating”.

Fake Steve is, in his off-hours, a senior editor at Forbes and the author of a novel, Dog Days and a collection of stories, The Last Good Man. The recipient of both a prestigious National Endowment for the Arts Literary Fellowship and the somewhat notorious Playboy College Fiction Prize, he was names one of the “Fabulous 52″ in the 1996 Best Young American Novelists competition sponsored by Granta. Among the readers of Dan’s blog, fakesteve.blogspot.com, is Real Steve Jobs, who has called it “pretty funny.” – Cody’s Books

Duration : 0:7:19

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